Kashmiri chilli powder is a vibrant red spice derived from dried and ground Kashmiri chillies, which are native to the Kashmir region of India. Known for its bright red color and relatively mild heat, this chilli powder is a popular ingredient in Indian cuisine, especially in dishes where color is important but intense heat is not desired.

• Color: The most distinctive feature of Kashmiri chilli powder is its deep, bright red color, which it imparts to the dishes it's used in. This makes it a preferred choice for curries, tandoori dishes, and marinades, where a rich red hue is desired.

• Heat Level: Kashmiri chilli powder is milder than many other types of chilli powder, making it suitable for those who prefer less spicy food. It has a Scoville rating of around 1,000 to 2,000 units, which is relatively low compared to other varieties.

• Flavor: While it is not very hot, Kashmiri chilli powder has a subtle fruity and smoky flavor, adding depth to dishes without overpowering them with heat.

• Uses: This chilli powder is used extensively in Indian dishes like Rogan Josh, butter chicken, and biryani. It's also a common ingredient in spice blends like garam masala.

• Substitutes: If Kashmiri chilli powder is unavailable, a mix of paprika and a small amount of cayenne pepper can be used as a substitute to replicate both the color and the heat.